Starbucks menu pricing is set to increase by 5% from July 1, 2018, according to a statement from the coffee giant.
The price increase comes as Starbucks continues to work towards becoming a healthier company.
In January 2018, Starbucks launched the Starbuck Challenge, a program aimed at promoting a healthier lifestyle and helping to reduce obesity.
Starbucks said in a statement that it is “working to address a range of health-related challenges” and will continue to make changes to improve customer experiences.
“The new pricing increase is part of our ongoing efforts to increase the health of our customers, our team, and our employees,” Starbucks said.
The company said that, in addition to increased prices for its standard, lattes and iced beverages, it will increase prices for drinks such as iced tea and milkshakes.
The coffee giant also said that it will begin offering a range for customers who are looking for a more “authentic” Starbucks experience, including a special Starbucks bar.
Starbuck’s menu price increase is the latest in a string of moves to try to attract younger consumers.
Last year, Starbucks unveiled a $4-a-cup iced lattes menu for women and $6-a.cup ices for men.
The change will make it easier for Starbucks to reach younger customers who may not have yet purchased a Starbucks drink.
The move is part-funded by Starbucks’ annual dividend and includes $6.4 billion in stock buybacks and $8.2 billion in additional dividends in 2018.
Starwin is also offering to extend its loyalty program by one year.
The new price increase will also be a big blow to Starbucks’ struggling iced teas and ices business, which has been struggling for years.
In August 2018, iced coffee sales in the United States dropped 4.6% from the previous year.
Starbuds iced drinks had been a huge hit with millennials and have become Starbucks’ fastest-growing business segment.