A new menu at the country’s largest supermarket has raised concerns about its commitment to sustainability.
The British supermarket chain has launched a new menu with a commitment to reducing its carbon footprint.
“The menu is designed to be the UK’s first truly sustainable food offering and will help us reduce the impact of its packaging and production,” said the chain’s executive chef Simon Gandy.
Gandy said the menu had not been chosen for its green credentials but was intended to “offer an alternative to conventional high-end restaurant menus”.
The menu features a selection of locally grown vegetables, herbs, fruit, pulses, and beans.
It also includes a range of fresh produce including tomatoes, cauliflower, onions, radishes, and pumpkin.
Many items are made from scratch in a facility in Bournemouth, while some are produced in other parts of the UK.
There are also salads, chicken wings, biscuits, and sausage.
Despite the introduction of the menu, the company said it had “not yet found a suitable food to use” in its retail stores.
Although the supermarket chain was not seeking to replace conventional high end food, Gandy said it was “very interested in seeing what we can offer”.
“I hope we can do a better job of making a better product for the consumers and I hope we will be able to sell it on a more affordable basis,” he said.
With a growing appetite for organic foods, the decision by the UK supermarket chain to introduce the menu comes after several major supermarket chains were forced to change their supply chains, leading to a shortage of organic food.
Earlier this year, the European Union banned the importation of beef from Australia and New Zealand, which had been the leading source of Australia’s meat for some years.
While the ban was a significant blow for Australia, it was not the only country to have made such a decision.
Australia’s biggest supermarket chain Woolworths also changed its supply chain to Australia, which saw a “significant” reduction in Australia’s imports of beef, which was one of the main sources of its beef for the past 15 years.