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Apple has unveiled its Hardee, a new breakfast menu concept that includes a $5.50 price tag.
Apple CEO Tim Cook has said that Hardee is a “very innovative breakfast option” that “comes with great value” that is similar to Apple’s existing breakfast menu.
According to a screenshot posted by The Next, Hardee includes breakfast sandwiches, breakfast tacos, omelets, waffles, pancakes, oatmeal and more.
Hardee is also designed to be a more affordable alternative to the $10 breakfast menu that Apple launched last year, but Apple hasn’t yet announced any price changes for Hardee.
The Next is one of the top social media destinations in China, ranking among the most popular content destinations for Chinese consumers.
Apple’s Hardees breakfast menu is available for pre-order from October 12 to October 19.
Apple previously launched its Hardees menu in China in April, and has since expanded its breakfast offerings to include a variety of breakfast options.